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Once you’ve established your business model, developed client or customer relationships, and filled in any gaps in your team, it’s time to scale your business, also known as the Build And Grow stage of a company’s life cycle. You may feel like everything is happening at once, with plenty of fires to put out. From new hires to streamlining day-to-day business processes, preparing financial documents for the scrutiny of potential investors, and lots of problem solving, these articles and tools will help you survive this challenging and exciting stage.
Small business owners have faced many disruptions over the last two decades, from the advancement of the Internet and social media to the Great Recession and Covid-19 pandemic.
At First Bank, we have a rich history of helping small businesses Make Great Things Happen in the Indiana and Illinois communities we serve. We are here to help you adapt and grow through the current challenges you face. In this article we’ll share what’s new in digital marketing to help you reach more customers more effectively with your messages and offers. Have questions or need help? Just reach out to our friendly and experienced team of business bankers!
We’re not talking about science fiction anymore, but AI-powered tools that can help small businesses identify trends in their raw customer data. For example:
The most important takeaway for AI marketing tools is that they don’t make decisions for you. Instead, they empower you to make the best possible data-driven decisions about your marketing strategy. Save time and resources with data trend analysis that only grows stronger the longer you use it.
If you own a business with a physical location, such as a store or coffee shop, you probably offer free public WiFi to your customers. After all, WiFi access is no longer just a benefit but something that people have come to expect.
As a business owner, you can get something in return from providing free WiFi. With WiFi Marketing, you can collect information such as who visits your physical location, whether they make a purchase or not. Then you can make the right offer to them at the right time to increase the likelihood of conversion.
Content marketing refers to blogging, social media posts, email and other ways to provide helpful and personalized information to your customers and prospects. Using some of the AI strategies described above, you can figure out how people are coming to your website and use the data they leave behind to offer personalized content through email, social media ads and more. Above all else, quality content is helpful, meaning it provides the information your customers are looking for as they research a topic or purchase.
The growth of virtual home assistants like Alexa and Google Home has led to a corresponding rise in voice searches. You can take advantage of this by adding an FAQs page to your site as well as subheadings that mimic our natural speech patterns. For example, “what paint colors are popular?”
Snapchat was the original social media platform for disappearing posts. Now Instagram and Facebook have adopted their own variations on the “stories” approach. Small business owners can get in on the fun with behind-the-scenes content and
time-sensitive posts that won’t be available later. Stories can drive audience engagement by triggering our innate FOMO (fear of missing out).
Whatever’s next, let’s make it happen together. Check out our complete list of resources and tools for Indiana and Illinois small business owners just like you. Then start a conversation with one of our relationship managers and let us know what we can make happen for you!
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