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If you’re like many of the Southern Illinois and Southwest Indiana business owners we talk to, you probably have a nagging feeling that you could and should be doing more to promote your business on social media.
But where do you start and how do you continue? The social media landscape changes rapidly and most small businesses can’t afford to hire a full-time social media manager.
The good news is that you don’t have to be an expert to develop and implement a basic social media marketing strategy that can boost organic traffic to your website, increase conversions, expand awareness of your brand, and give you a more engaging way to communicate with your customers and prospects.
First Bank has been Making Great Things Happen for local businesses for over 125 years. In this article, we’ll show you how to Make Great Things Happen on social media.
You may already use one or more social media platforms in your personal life. When it comes to business, using social media isn’t that different. You’re still posting updates that incorporate text, images, and videos.
The primary difference with social media marketing for businesses is that the content you share should all be in support of your marketing and branding goals to drive audience engagement.
Therefore, start by assessing your situation and figuring out what you want to accomplish with your social media marketing efforts.
The wrong approach with social media is to do it just because it’s the thing to do now. Ask yourself what your business has to gain by going social. For example, you could:
Once you know what you’re trying to achieve, you’re ready to pick your platforms.
83% of consumers use Facebook, making it likely that your target audience is on there as well. But don’t stop with Facebook. Try to add at least one other social media account. Here’s some information on each to help you choose:
This is the place where many small business owners get stuck. The best way to overcome this hurdle is to commit to a schedule for your posts and stick to it.
Once you have established some content, build a following by finding friends and followers and engage them:
Give people a reason to follow you with unique content and advertising:
Partner with micro-influencers to increase your credibility:
Incorporate these social media best practices into your strategy with our marketing plan template. Be sure to check out more tips and tools to build and grow your business, plus resources and tools to manage every business stage.
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