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Purdue University offers key considerations for choosing a marketing advisor

Farm operations often rely on consultants for a wide variety of services ranging from agronomic and animal nutrition services to tax and legal advice. But less common among farm operations is the use of a marketing advisor. In a recent Purdue University-CME Group Ag Economy Barometer survey of crop and livestock farms, just over 2 out of 10 farms indicated they work with a marketing advisor. In a follow-up question within the same survey, virtually all of the farms working with a marketing advisor said they follow their advisors’ recommendations closely, suggesting that the advisor is contributing to the success of their farming operation.

 

Farm marketing advisors are not one size fits all. Before starting your search, check out these key considerations from Purdue University to help you choose one that fits you and your farming operation. 

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